With the dismal economy - particularly rising gasoline prices - one car dealer is so desperate to move gas guzzlers off his lot that he’s using a bit of sleaze to gain attention.
Sex sells in a 30 second TeeVee spot featuring a high school student named Andy and his mother who has an unusual nickname.
The ad opens with Andy standing by his hallway locker, talking with a friend. He’s a very popular guy at his high school. Other guys keep walking by, asking him for rides after school.
After Andy leaves, a girl asks: “What’s that all about?”
A dopily grinning guy answers: “Andy’s mother is a shmmom.”
“A shmmom?”
Dopey Grin explains: “A smoking hot minivan mom.”
Then we see a red minivan pull into a driveway. Two guys get out and thank Mrs. Thompson for a ride. Andy, obviously embarrassed, walks quietly into his house while his mother – a hot-looking older blonde – turns around and says good-bye to the guys.
As they walk away, one guy says to the other: “What a shmmom!”
(Video Link)
Apparently both guys suffer from arthritis aggravated by their tight jeans. That’s why they walk away so stiffly.
Yup, this ad is a mistake – a boner, if you will.
This ad evinces such porn potential but at least the sponsor plays it a bit coy. At the same time there’s a fine line between a shmmom and a MILF. (If you’re not familiar with the term MILF, Google it on your own. This a family blog, ya sweaty pervert.)
If you go to the car dealer’s site, you’ll see how he takes the edge off the teenage boy sex fantasy angle by displaying a pseudo-dictionary entry for shmmom:
SHMMOM (SHMMOM) n. 1. A female parent who indulges her inner beauty by purchasing (specifically at Goss Dodge) a Dodge Grand Caravan for the purpose of letting that inner beauty out. 2. Also known as Smokin Hot Minivan Mom. ed. 1. The selfless act of having purchased a Grand Caravan from Goss Dodge to have let her inner beauty out. ing. 1. The selfless act of indulging (purchasing) in a Grand Caravan from Goss Dodge to let her inner beauty out. (Link)
The dealer uses the term “inner beauty” instead of sex. Like hiding behind the euphemism erotica when it’s still porn.
Apparently the TeeVee ad was created for a Vermont car dealer. If you’ve ever been to Vermont, you would know that any high school boys usually encounter shwmoms: sleazy hefty welfare moms.
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